Omio (formerly GoEuro) needed design leadership. I stepped in as interim head of design and led the team through a rebrand. We focused on improving the team's process, operations, organization, and recruitment.

Role

Interim Head of Design
Art Direction
Product Design

Project 1

Interim Head of Design

1.) Evaluate the process, organization, and operations.
2.) Suggest alternative tools and processes
3.)  Motivate and mentor team to make changes.
4.) Hire leadership and design support

"European multimodal travel booking platform GoEuro has announced a change of name and destination: Its new ambition is to go global, scaling beyond its regional grounding to tackle the challenge of intercity travel internationally — hence needing a more expansive brand name."

TechCrunch

Project 2

Rebrand

1.) Course correct the project
2.) Build a freelance team
3.) Build the new brand
4.) Transition the work internally

Project 3

Product

1.) Evaluate the current product
2.) Vision the potentials for the product
3.) Mentor and coach team
4.) Incorporate brand and product guidelines


Credits

John Custer - Design Direction
Anta Alek - Illustration
Tori Hinn - Design
Jenny Kutnow - Design
Jason Ferguson - Copy Writing

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Contact

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