Joshua Long
Product and brand designer building businesses with tCR.
Bonside is a revenue-based financing platform that connects retail investors with brick-and-mortar businesses. Bonside has created a unique Repeatable Revenue Agreement (RRA) that provides growth capital to SMB retailers, allowing retailers to expand while maintaining full ownership. Launched in 2023, Bonside is on a mission to bring a funding model that is accessible and favorable to growing businesses who have previously been caught between financing options that don't make sense for them, namely venture capital and bank loans.
I first connected with Bonside's founder, Neha Govindraj, through a cold outreach. She was in search of a design partner to kickstart the brand. After a year of collaboration, we reconvened for Bonside's beta launch to its initial businesses and investors.
My business partner and I focused on identifying critical user flows, sprinting towards a solution to keep investors engaged and committed as power users of Bonside. We then worked closely with the team to transition design work to our head engineer, who single-handedly revamped the platform for investors.
Watching the team grow and expand as they strive to support brick-and-mortar businesses has been incredibly rewarding. Our journey with Bonside is a testament to the power of teamwork and innovation in the business world. I'm excited to see what the future holds for us.
